Proper Corn Branding

You know that branding was done effectively when it actually urges you to go out and buy the product. That is exactly what happened for me and Proper Corn. I fell in love with Proper Corn's branding the first week that I got here and have been obsessed with it ever since. First of all, the name of the product itself is so adorable and witty, it made me laugh and it is so very British. I absolutely love when food products make use of different colors to distinguish between the different flavors. I think that this is something that Proper Corn has done very well, they use bright and vibrant colors that will stand out to you on any store shelf or advertisement found on the streets. Proper Corn also has advertisements EVERYWHERE in London, it's extremely hard to miss. I have seen a lot in areas of public transportation, very smart considering most people in London uses public transit. They have posters all over tube stations, posters at bus stops, and even have the occasional double decker bus being used as one giant moving advertisement. The best part is, Proper Corn also tastes just as good as it is advertised and I was not disappointed when I went to try it out for myself. So bravo to Proper Corn and its awesome branding! This is definitely something I am going to miss about London.