Hand Lettering Found on the Streets of Scotland

This past weekend I took a little trip to the beautiful city of Edinburgh, Scotland. I only got to visit for a couple days but I fell in love with this country and cannot wait to go back someday to explore all of the areas I did not have time for. While I was exploring the streets of Scotland I noticed that a lot of the restaurants and pubs did their advertising through hand lettering on chalkboards. Hand lettering is one of my favorite design techniques. In recent years it has become quite the trend and I have been seeing it done more and more. Unlike America, Scotland does not have a lot of chain restaurants. It is mostly small little pubs that you have probably never heard of unless you live in Edinburgh, Scotland. These pieces of art that they place outside of their pub are their way of grabbing the attention of anyone walking down the street. With hand lettering they are able to make their advertisements more personal and welcoming to tourists of the area. I really enjoyed all of the hand lettering design that I found on the streets of Scotland and got to try some great pubs and restaurants that I probably would not have tried otherwise.